I am most known for starting one of the world’s first Proposal Planning companies, The Heart Bandits. But what you might not know is that in 2016 I launched Pop The Knot™, one of the first pop-up wedding planning companies. Now you might be wondering, how did you go from Proposal Planning to planning pop-up weddings?
After spending 6 years on creating The Heart Bandits you see today, I felt like I had taken it as far as it could go. And just like many of you entrepreneurs, I wanted more. I started wondering, “what’s next?”
I started to get that craving like so many of us do and started thinking, “how can I diversify my income?” “what else can I do that is new?” etc. I noticed that there were a lot of really outdated elopement packages, a lot of amazing traditional and high-end wedding services, and not a lot in between.
So I created Pop The Knot to fill that gap. Since then, my company has been featured in New York Times, Brides Magazine, Cosmopolitan, Fortune and much more. And more importantly, I added another 6 figure income to my bottom line JUST by creating and selling pop-up wedding packages.
What is a pop-up wedding?
A pop-up wedding is a quick and easy 1 hour experience that allows up to 25 guests. The ceremony is about 15 minutes and the rest of the time is for fun and photos. Other similar experiences are microweddings, elopements, and minimonies.
Whether you are new to the wedding industry or you have been in it for years, you should consider adding pop-up wedding packages to your services.
Reasons you should plan pop-up weddings:
1) Pivoting during the pandemic
The sad reality is that the event industry took a big hit during the pandemic. We don’t know when full-scale weddings will be back in some cities so having pop-up packages readily available can be just the cash injection you need to maintain your business. And the good news is, once the packages are up and running, even if things go back to normal you will have this new stream of revenue.
2) Diversify Your Income
Maybe you live in a city where full-scale weddings are already back. Creating pop-up wedding packages is still a great way to diversify your income
3) Earn Additional Revenue With A Lot Less Work
Creating the pop-up wedding packages does take some work on the front-end. But once they are up and running, they require a LOT less work than coordinating a full wedding. In fact, I have 3-4 email templates I send out and then one final itinerary. Easy peasy.
In a couple weeks, I am holding a FREE Masterclass called, “3 Simple Ways Selling Pop-up Wedding Packages Can Increase Your Revenue, Decrease Your Workload, & Diversify Your Income.” Grab your free spot here or click the link below.
