When I started one of the world’s first Proposal Planning companies 11 years ago, I made a lot of mistakes. After all, I didn’t have a mentor. There were no resources out there to help me get started. And there were certainly no courses out there to teach me the best way to get clients.
So I spent several years NOT doing something that I now know could have earned me thousands and maybe hundreds of thousands of dollars. And that one thing is, having an email list. What is an email list? An email list is a collection of emails that you have received through your inquiries.
Why Do You Need An Email List?
Potential clients will come to you at all different phases in the buying cycle. Here are the 4 stages of the buying cycle:
- Awareness – This happens when a client finds your website and your marketing educates them that they have a problem.
- Consideration – At this phase, they know they have a problem and they are considering their options
- Intent – During this stage, they are ready to make a decision
- Purchase- They are ready to make a purchase
Why Does This Matter?
It matters because that means if a client visits your website at any stage in the buying cycle OTHER than when they are ready to purchase, there is a chance that they will browse your site and move on. They may never return again. However, if you capture their email, you can continue to market to them and nurture that lead. This ensures that when they are ready to purchase, you are in the forefront of their mind.
Interested in learning more about selling pop-up wedding packages or becoming a proposal planner? Download one of my FREE resources below.
