One of the reasons I started the Proposal Planning Academy, is because a lot of Event Planners that started offering Proposal Planning on their website were contacting me asking if I could help them figure out what they were doing wrong! They started “offering” Proposal Planning, but they weren’t getting many or any clients. And since my company, The Heart Bandits, has been planning proposals for over 10 years and has helped pioneer this industry, they turned to me for advice on how they could start successfully attracting more clients.
At The Heart Bandits, we plan about 70 proposals a month. That’s a lot of clients, and we are just one company. That goes to show you that there are a LOT of people out there looking to hire a Proposal Planner. So if you are only getting a few a year, you are leaving a lot of money on the table for someone else to get. Proposal Planning can easily bring you in 5 or 6 figures a year. Why not cash in on that? In a few weeks, I will be doing a FREE Facebook live addressing the mistakes Wedding Planners make when targeting the Proposal Planning client. But for now, I wanted to point out some of the reasons your Proposal Planning offering is not working for you.
1) You are not advertising properly
When I say advertising, I am not talking about adwords. I am talking about the way that you are telling the world that you are a Proposal Planner. If you are not getting the leads you want, one of the issues could be the way that you are advertising that you are a Proposal Planner. Are you listing it on your website and if so where? Do you mention it across your other assets? As a Proposal Planning Coach, I teach very specific and intentional strategies you must follow when talking about your Proposal Planning offering if you do want to maximize exposure and start attracting leads now.
Now, I know what you might be thinking. You might be thinking that you don’t want to focus too much of your messaging on Proposal Planning because you want your core business to be about your weddings. And I get that. But there are very easy ways to make sure that you are still letting the Proposer know that you indeed plan proposals and it is part of your expertise, without turning off or confusing your brides.
2) You do not understand your target market
If you haven’t been researching and studying the Proposer client for 10 years like I have, you likely do not intimately know this target market in the way that you need to in order to effectively market to them. If you do not truly understand the demographics and psychographics of someone looking to propose, how can you truly speak to them in a way that makes them want to buy from you? You can’t.
The good news is that you can learn, just like you probably did when you first started planning weddings. If you end up taking my course, you will be spoon-fed all of the details you need to create an effective marketing strategy for someone looking to propose. But for now, what you can do is really spend some time trying to figure out what this client’s pain points are. If you can figure out what their pain points are AND tell them how you can solve all of them, then you can successfully market to them.
3) You haven’t done a launch
One of the things I tell all of my students is that when you first start offering Proposal Planning services, you need to do a launch. A launch is a way to let everyone know that you are offering Proposal Planning services now. In my course, I show a step-by-step process of this but essentially, you need to announce this across all your assets. Use the momentum of your launch to start building trust with your target market.
If you want to start attracting a lot more Proposal clients, you may need to really look at these 3 things and create a strategy to really solve each issue. In the coming weeks, I will be doing a FREE Masterclass on Proposal Marketing. But for now, I want you to really understand the reasons why adding Proposal Planning services is so important. If you truly understand the potential this service has, I think you will be even more committed and re-energized to dive in and do what needs to be done to make it explode for you. Download our Top 3 Reasons You Should Start Offering Proposal Planning NOW and 5 Reasons That Proposal Planning and Wedding Planning Is The “Perfect Marriage.”
I just know that with the right guidance, you can really make Proposal Planning produce steady and reliable income for you. When you really get focused and start effectively marketing your Proposal Planning services, you will realize just how easy it is to become a Proposal Planner. I can’t wait to see how you make this information work for you.
