If you are a Proposal Planner or Pop-Up Wedding planner, social media needs to be a huge part of your marketing strategy. But even though keeping up with the trends is completely necessary, it can be daunting. So I have decided to create a little cheatsheet for you and cover the biggest social media trends in 2021.
Instagram Reels
No doubt you have seen Instagram’s version of Tic Tok. Every time you open you open your search tab in IG, you are bound to see the newest Reels from your followers. That is because Instagram LOVES video and pushes video content over all other types of content. If you want to increase your visibility and engagement on Instagram, you need to post reels frequently. 4-7 posts a week would give you the most ROI for your time. To make one, simply hit the + button on the top of your account, choose Reel, and get to creating.
Clubhouse
I am sure you have heard of this new platform because everyone is talking about it. And more importantly, people are talking about how to get in because it is invite only! I think that is part of the appeal and why this new social media platform is blowing up, because it feels exclusive. But what is it? It is an audio-based platform where users can hop into various virtual chat rooms and talk with other creatives about a range of topics. It may not be a practical way to connect with your target market, but it is a great way to build your referral partners (people that will refer clients to you.) Download the app and apply to get in. If someone you know is already on the platform, you will get in faster.
Microblogging
This year, Instagram announced that they were changing the way they display search results and now they actually will present posts to users based on content. So that means IG is no longer only presenting posts that have hashtags that match the users inquiry, they are also presenting posts that have CONTENT that match what the user is searching for. And that is why you may have noticed that people are posting longer, blog-like captions on their social media profiles. This is known as microblogging and if you want more exposure, you need to include it in your marketing strategy.
Social Causes
In the past, businesses have often been careful about using their platform as a way to voice their own opinions on social causes. However, according to Forbes, 70% of Gen Z buyers attempt to purchase goods and services from brands they deem socially responsible. So don’t be afraid to use your platform to talk about the causes that are the most important to you. Not only will you feel good and do good, you will be rewarded for it.
If you haven’t yet started your Proposal Planning or Pop-Up Wedding planning services, check out my freebies below. The Heart Bandits Academy offers the only Proposal Planning school and we also have a course teaching you to create pop-up wedding packages.
