June is Pride Month, and it is the perfect opportunity to talk about inclusion. When you plan marriage proposals, the majority of your clients will be men proposing to women. However, you will also have same sex couples asking you for your services and you want to make sure that your messaging feels inclusive to them as well.
One thing that has always made me sad and cringe is when a person asks me, “You are ok with same sex couples right?” It literally hurts my heart that someone has to ASK if I am OK with THEIR choice on who they love. So I really do my best to use gender neutral pronouns in my marketing on my website, The Heart Bandits.
I am not always perfect, but when I am writing copy on my Proposal Planning website, I try to always say “they” instead of “he” or “she.” And I always try to say “partner” instead of “girlfriend.” It doesn’t make any difference to the heterosexual couple, but it makes ALL the difference when someone from the LGBTQ community is reading my messaging and doesn’t feel alienated.
Here is an example of how I do it! Let’s take The Heart Bandit’s Mission Statement for example:
“Our mission is to create a marriage proposal that is as unique as your love story. We ensure that when your partner experiences their proposal, they know that it was created just for them and more importantly, it was created by you. To do that, we use a holistic approach in our proposal planning. We don’t just focus on your partner and what they would like, we also focus on what makes you unique as a couple. We also take great care to focus on what is unique about you, the Proposer, so that the proposal is truly reflective of your style and persona.
See how easy that is? Just a small change in your marketing can really make a difference for someone else.
If you want to learn more tips on how to market to the proposer, I am actually doing a Facebook Live on Tuesday, June 16th at 10am PST. Here is a link and you can set up a reminder.
My goal is to teach Wedding Planners and Entrepreneurs how to market to the client looking to propose to their partner. I am a Proposal Planning coach that has been planning proposals for a decade and now I am here to help you get started on your Proposal Planning journey. If you are ready to get serious about starting your Proposal Planning company or adding it on as a service, I have created a completely FREE resource for you called, “4 Things You Can Start Doing TODAY To Start Proposal Planning.”
I can’t wait to see what you do with what you learn!
