With both my Proposal Planning and Pop-Up Wedding businesses (The Heart Bandits and Pop The Knot,) I sell all inclusive packages. These packages are responsible for a considerable part of my multiple six figure income, so I know a thing or two about creating them.
Yet I see so many wedding professionals doing it wrong. So I thought today I would talk about the mistakes that you should avoid when you are creating all inclusive packages.
1. Offering Too Many Items
My business mentor told me years ago, “a confused mind doesn’t buy,” and it is so true. While you might think that the more things you add, the more money you can make; too many choices can actually be a turnoff to the buyer. So you want to be cautious of offering everything and the kitchen sink.
2. Not Charging Enough
Another mistake I see is that people don’t charge enough for the packages. When creating the packages, wedding professionals get nervous when they start tallying up all the costs and so they cut back on their profit to make the package “more affordable” to the client. However, your job isn’t to make the packages “more affordable.” Your job is to provide enough value that your fee and the overall cost of your package is worth the price you are charging.
3. Overcomplicating The Offering
Some wedding professionals spend a lot of time creating these really grand ways of showcasing the package. But we all know, sometimes less is more. The client really just wants to know what you are selling and how it will benefit them. You don’t need a bunch of bells and whistles to explain that, just keep it simple and straightforward.
Are you thinking about offering pop-up wedding packages or proposal packages? If so, download my FREE resources here.
Free Download, “3 Reasons You Must Add Proposal Planning Services To Your Business Now.”
Free Download, “The Ultimate Guide to Selling Pop-Up Wedding Packages.”
