Why I Started Selling Pop-Up Wedding Packages

I started Pop The Knot, a pop-up wedding company, in 2016. At that time, I already had a wildly successful proposal planning business and had already started earning a multiple six-figure income through it. So why did I start a pop-up wedding company you ask? Well, there are a few reasons that I started that business and thought you may want to hear about them. My reasons just might resonate with why YOU should start selling pop-up wedding packages. Here are the reasons I started selling pop-up wedding packages:

Gap In The Market

I knew there were a ton of traditional wedding planners, a lot of high-end wedding planners, and many very outdated elopement package websites. But there wasn’t too much in between. Now this was before the pandemic which has sparked a high demand in microweddings, so back then, there wasn’t much out there servicing that audience. I saw a gap in the market, and I decided to fill it. And this is really why most entrepreneurs start the first of something right?

Flash forward 5 years and we now know there was indeed a big market for pop-up weddings and microweddings because vendors around the world are starting to add these services. And now is the perfect time to do it!

Already Had A Proven Business Model

Knowing how to plan a full-scale wedding is one thing. But putting together quick, streamlined, no-fuss weddings is another. I had already been selling pre-made proposal packages through The Heart Bandits. Those all inclusive packages had earned me hundreds of thousands of dollars and they were super easy to implement and very streamlined. So I thought, what if I could apply that same business model to weddings and make them simple pop-up weddings?

Turns out, it was the perfect formula and again, earned me a multiple six figure income. Now I teach people how to put together these easy packages so that they can have the same success.

Diversified My Income

At this point you might be thinking, “OK, what does this have to do with me?” Well THIS is what it has to do with you. No matter what you are currently doing right now in the wedding space, whether it be that you are an officiant, photographer, wedding venue, or Proposal Planner – selling pop-up wedding packages is a very easy way to diversify your income. Like I mentioned, my Proposal Planning business was already doing amazing when I started Proposal Planning, but what if there was a slow period? What if The Heart Bandits took a dip on SEO? You should never, EVER, rely on one source of income. And this is such a simple way to make sure you don’t.

Easy Way To Earn Additional Revenue

I am all for making extra money. But what I am not “all for” is for spending hours and hours to earn additional revenue that I don’t really need. But if you tell me, “Hey, you can make some pretty sweet money doing xyz with not too much effort,” I am all ears. Once you create the pop-up wedding packages and streamline your process, they are a very easy way to earn additional revenue without a lot of day to day work.

Did I pique your interest? Download my FREE Ultimate Guide On Selling Pop-Up Wedding Packages here:

If you think Proposal Planning might be of interest, here are 2 more FREE resources for you to check out:

How To Diversify Your Wedding Business

Whether you are a Wedding Planner, Florist, Photographer, Videographer, venue or any other type of wedding vendor, diversifying your wedding business is a must.

We all saw it first hand during the pandemic. Businesses that relied solely on income from large weddings sadly took a big hit. And while I pray this ends soon and never comes back again, none of us can predict the next thing that will come and impact the wedding industry.

That is exactly why diversifying your wedding business should be on the top of your to-do list. In fact, if you ask any wealthy person what their secret is, 9 times out of 10 they will say, “diversification.” It is critical to have income coming in from different avenues. So HOW do you diversify your wedding business? Here are a couple of options:

1. Proposal Planning

Offering Proposal Planning is such an amazing way to diversify your services. The market is huge and the earning potential is too. It is also such a great compliment to your existing wedding business! A photographer, florist, planner, videographer, or venue can easily adapt their marketing plan to start attracting clients looking to propose. And who will that client call to photograph their wedding day? Provide their wedding flowers? Plan their wedding? YOU!!

Download my FREE resource, “3 Reasons You MUST Add Proposal Planning Services To Your Existing Services NOW!!”

2. Pop-Up Wedding Packages

When I started my Proposal Planning company, The Heart Bandits, I knew I needed to diversify. Wedding Planning made sense but the market is so saturated and bridezillas are not my jam. So I decided to start a pop-up wedding business where I sell simple, streamlined pop-up wedding packages. This is a great way to diversify because once the packages are built, they are so streamlined that they are a really simple way to get a nice cash injection into your business. And these types of weddings don’t follow any traditional wedding rules. They are popular during off-seasons and they don’t take much time to plan. These packages are great for any wedding vendor to add on and pop-up weddings, microweddings, and elopements are all the rage right now due to the pandemic. When it ends, you will have a whole new source of revenue coming in!

Download my FREE resource, “The Ultimate Guide To Selling Pop-Up Wedding Packages“

The Heart Bandits Academy is the only educator teaching you how to become a Proposal Planner. Sign up here and follow my journey from being a Proposal Planner to educator teaching students around the world how to market their business to clients looking to propose.

What is the ONE thing you need to know to about Proposal Planning?

to know the ONE thing you need to know about Proposal Planning to be successful? Of course you do! And I am so honored to be in a position to be able to share that with you.

When I first started Proposal Planning 10 years ago, there were absolutely no resources out there for me.

There were no mentors, no courses, no content ideas, no guidance whatsoever. I had to figure out how to do everything on my own.

After spending a decade planning over 4,000 proposals and earning 7 figures doing so, I can say with absolute confidence that if you want to be successful at Proposal Planning, there is one thing you must understand…

Marketing to the Proposer!

I see so many mistakes from other Proposal Planners in this area. There is a misconception that simply putting up proposal pictures and saying you’re a Proposal Planner is enough and that if you do that, clients will just start pouring in.

But that couldn’t be further from the truth.

If you want to succeed at being a Proposal Planner, you must truly understand the Proposer. You need to understand their wants, their fears, and what motivates them to buy. And I know just how to do that. If that interests you, I have a great FREE resource for you. Download my Checklist For Your Proposal Planning Marketing Strategy here.

If you want me to show you how to set up your Proposal Planning business step-by-step AND teach you my effective marketing strategies, then join the Complete Proposal Planning Blueprint™ waitlist below.

Join the Waitlist here

Join my Private Proposal Planning Community

Why Saying You’re A Proposal Planner Isn’t Enough

epic proposal idea
How Mike proposed to Candace with an intimate New York floral rooftop proposal at Ink48 and planned by The Heat Bandits Photo credit: © Petronella Photography http://bypetronella.com

I’ve been in this industry a long time. 10 years to be exact. I have seen many “Proposal Planners” come, and many of them go. The reason that I think they end up quitting is this. A lot of people think that you can simply add “Proposal Planning” services to your website and you will start getting Proposal clients. But the truth is, if you want to become a Proposal Planner, that’s not enough.

The reality is that there are several very reputable Proposal Planning companies on the market now. So if you want to throw your hat in the ring, you are going to have to do a lot more than just use the term on your website.

Now, I know what you might be thinking.

You might be thinking, UGH, this is too much work. But the reality is that anything worth having does take some time and effort to build. But successfully marketing Proposal Planning doesn’t have to be some huge, impossible, overwhelming undertaking.

In fact, in my upcoming course Proposal Planning Formula™ I will teach you everything you need to know about successfully marketing Proposal Planning.

But for now, here are some questions I want you to think about when you are wondering why you aren’t getting enough or any Proposal Planning clients? Get out a piece of paper and write the answer to these questions.

  1. Does your website and social media really speak to that audience? If not, what are some ways you can start doing that?
  2. Are you addressing their pain points? Do you understand their pain points?
  3. Do your assets make it seem like Proposal Planning is an afterthought?
  4. What would make someone trust you to plan their proposal versus other established companies?

Now I want you to really spend some time thinking how you can improve on your answer for each section.

In my upcoming course, I teach you how to properly address all of these things. But this is something you can also start doing on your own if you really want to create a transformation in your business.

I also created a FREE resource for you to help you get started on your Proposal Planning journey. It’s called 4 things you can start doing TODAY to start Proposal Planning. If you are serious about Proposal Planning, this is a great place to start.

I’d also love to invite you to our Proposal Planning Academy Tribe where you can ask questions and get support along your journey! When you join, leave a message letting us know you downloaded the resource and tell us what you are looking for in a Proposal Planning Coach.

I’ll see you there!

Why Proposal Planning Is On The Rise

how to be a proposal planner
how to be a proposal planner

I remember starting The Heart Bandits, my marriage proposal planning company.  I started it back in 2010 and every time I would tell someone that I was a Proposal Planner, they would laugh or roll their eyes.  “A PROPOSAL Planner?” they would ask in a mocking tone, “People actually PAY you for that?”.  My husband and I would be interviewed by media and people would leave mean comments about how Proposal Planning was a joke and that no one in their right mind would pay for such a service.

Fast forward 10 years later and hiring a Proposal Planner is now a social norm and the industry is growing faster than I can believe.  Daily, I receive emails from lovers of love asking me how to become a Proposal Planner.  They contact me from around the world telling me that they want to start a Proposal Planning company in Colombia, New Zealand, South Africa, etc. and they want me to teach them how to do it.


But WHY is the industry growing so fast and why should you claim your stake in it now? Here are the 3 reasons the industry is blowing up!

1) Social Media Influence 

Before social media, if someone proposed to their partner, only their closest friends would know how that person proposed.  Let me tell you, things have absolutely changed!  Now, when you propose, getting a photo of the moment is expected.  Having a videographer shoot it is even better.  And that photo or video will make its way to Instagram, Youtube, or Facebook, where it can be viewed by thousands or even millions of people.  How has this contributed to the rise of Proposal Planners?  Well, now there are thousands of examples on social media showing how people have proposed.  The would be “proposer” sees how his peers are proposing and it puts pressure on him to make sure his proposal is equally as good or better.  The would be “proposee” is also on social media and she is seeing how her peers are getting engaged.  Her expectations of her own proposal increase and again, more pressure is put on the proposer.  He wonders, “How will I come up with a better idea?”  “Do I have the resources to pull off something that epic?”  He starts researching how to pull this all off and that leads him to….you guessed it….a Proposal Planner!

2) Acceptance of Proposal Planning

Another hurdle I had to face when I first started my company was that men were worried how their partner would feel if they hired a Proposal Planner.  They were worried that they would be perceived as “not creative enough” or “not romantic” when that couldn’t be the furthest thing from the truth.  In fact, they were creative and romantic enough to try to find a resource to make sure their proposal was impactful and memorable.  With the rise of social media and grand marriage proposals becoming commonplace, it has now become accepted that for someone to pull off an epic proposal, they are going to need some assistance. And truthfully, many of my clients hear about me FROM their partners.  Because hiring a Proposal Planner is an accepted norm, the demand for Proposal Planners is rising and the industry is on fire!

3) Media Attention of Proposal Planners

Several times a year I am contacted by major media outlets to collaborate with them about Proposal Planning articles and stories.  And every single time a Proposal Planning article is featured in the media, I notice 2 things.  One, I get a TON of new inquiries from potential clients that saw my article in the media and want to find out how I can help them propose.  Two, I get several inquiries from people that want to find out how they can become a marriage proposal planner and if I can assist them.  This is yet another contributing factor to the growth of the industry.

Now that you know the reasons the industry is growing so quickly, why should you start offering Proposal Planning services right away?  I think the question is, why would you NOT?  The industry is new enough that you could get started now and become a MAJOR player, but it is also seasoned enough that you don’t have to climb the uphill battle that I did to get noticed.  

If starting a career in Proposal Planning intrigues you, then I encourage you to head over to  www.theheartbanditsacademy.com and grab one of our FREE DOWNLOADS.  In them, we discusses the Top 3 Reasons You Should Start Offering Proposal Planning NOW and 5 Reasons That Proposal Planning and Wedding Planning is the perfect marriage.  This will help you find out if adding Proposal Planning to your Wedding Planning business could be right for you.  I hope to see you there!