Last week I talked about the mistake I made that cost me thousands of dollars. That mistake was not creating an email list that I could nurture and continue to market to. This week, I thought it would make sense if I explained exactly HOW to set up your email marketing strategy.

Step 1: Choose An Email Marketing Provider

You are going to need a service that can collect all of your emails and allow for you to easily email your list. I personally use Convertkit.

Step 2: Create An Opt-In

Once you have the email marketing provider in place, you need a way for your website to collect the email addresses and automatically put them in your email provider. You DEFINITELY don’t want to have to do this manually. The way that you collect the emails is by having an opt-in form on your website. You are going to offer them something for free (next step) in exchange for them providing their email address.

Step 3: Create An Irresistible Lead Magnet

If someone inquires about your services via email, then you can easily put them in your email list. But what about all the people that come to your website that don’t inquire? They aren’t just going to freely hand over their email address. You have to offer them something FREE, that is soooooo irresistible, they are willing to hand over their email address for it.

Some ideas for a lead magnet are free downloads, quizzes, guides, mistakes to avoid, how to save money tips, etc. Once you have a lead magnet that you think will be irresistible to your target market, create that resource.

Step 4: Nurture That List

The last thing you want to do is get all of those email addresses and then do nothing with them. To make this all worth while, you need to email your list on a frequent and consistent basis. Only you will know how often you should send out emails. I personally try to send one a week. I recommend doing it no less than once a month. This email can be updates about your business, highlights of your service, advice, or special deals you are running. And what this email does is put you in your customers minds on a frequent and consistent basis so that when they think about who to hire for the service they offer, they automatically think you.

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