How To Identify Your Target Market

If you are a Wedding Planner that is launching Proposal Planning services for the first time, you are probably overwhelmed at the thought of targeting this new market. After all, you are used to targeting brides in your current marking and this is a big change. And if you are new to event planning and starting your own Proposal Planning business, this is likely your first time needing to identify your target market and that can be a lot as well.

If you really want to intimately understand the type of client that books a Proposal Planner, you won’t want to miss my FREE masterclass that is coming up in March. Sign up for the waitlist here. In this masterclass, I go over the characteristics that almost ALL proposal clients have in common. But each Proposal Planner will also have a target market this is more specific to the type of client THEY want to serve. So how do you identify that market?

What Is A Target Market

Before going forward, we should define what exactly I mean when I say target market. A target market is a specific, defined segment of consumers that a company plans to serve with its services. So all Proposal Planners are targeting clients looking to propose. But you want to figure out which segment of those clients you most want to target. Examples might be LGBTQ+ community, luxury clients, etc.

Why This Is Important

You need to know exactly who you are targeting BEFORE you create any marketing materials. Marketing materials include your website, social media profiles & content, blogs, and more.

How To Determine Your Target Market

  1. Think about which segment of the market you want to service. Again, examples of this could be the LGBTQ+ community, luxury clients, etc.
  2. Think about the characteristics of that market and the aesthetic they may like. For example, for the LGBTQ+ community you may want to use bright colors and feature same sex couples throughout your website. For a luxury client, you may wish to stick to a neutral palette and a modern design.
  3. Brainstorm where this target market hangs out online. What Instagram profiles to they follow, what blogs do they read, etc?
  4. What are their hobbies and interests? For example, if you are targeting ultra high end clients, maybe they play golf and fly in private jets.
  5. Think about their values. Do they value exclusivity (being offered something no one else can get)? Do they value equality, being offered the same thing everyone else can get?

What To Do With This Information

Once you have done research on your target market, you will take everything you discovered and use it in your marketing. If you are a Wedding Planner, you will use this to create your Proposal Planning page, your blogs that are geared towards the proposer, your social media content, and your keywords & hashtag strategy. If you are new to event planning, you will use this information to create your website, your social media profiles, and all of your content, keywords, and hashtags.

Wondering if becoming a Proposal Planner is right for you? Check out my FREE downloads below.

How To Be Inclusive In Your Proposal Planning Marketing

LGBTQ marriage proposal
LGBTQ marriage proposal

June is Pride Month, and it is the perfect opportunity to talk about inclusion. When you plan marriage proposals, the majority of your clients will be men proposing to women. However, you will also have same sex couples asking you for your services and you want to make sure that your messaging feels inclusive to them as well.

One thing that has always made me sad and cringe is when a person asks me, “You are ok with same sex couples right?” It literally hurts my heart that someone has to ASK if I am OK with THEIR choice on who they love. So I really do my best to use gender neutral pronouns in my marketing on my website, The Heart Bandits.

I am not always perfect, but when I am writing copy on my Proposal Planning website, I try to always say “they” instead of “he” or “she.” And I always try to say “partner” instead of “girlfriend.” It doesn’t make any difference to the heterosexual couple, but it makes ALL the difference when someone from the LGBTQ community is reading my messaging and doesn’t feel alienated.

Here is an example of how I do it! Let’s take The Heart Bandit’s Mission Statement for example:

“Our mission is to create a marriage proposal that is as unique as your love story.  We ensure that when your partner experiences their proposal, they know that it was created just for them and more importantly, it was created by you.  To do that, we use a holistic approach in our proposal planning.  We don’t just focus on your partner and what they would like, we also focus on what makes you unique as a couple.  We also take great care to focus on what is unique about you, the Proposer, so that the proposal is truly reflective of your style and persona.

See how easy that is? Just a small change in your marketing can really make a difference for someone else.

If you want to learn more tips on how to market to the proposer, I am actually doing a Facebook Live on Tuesday, June 16th at 10am PST. Here is a link and you can set up a reminder.

My goal is to teach Wedding Planners and Entrepreneurs how to market to the client looking to propose to their partner. I am a Proposal Planning coach that has been planning proposals for a decade and now I am here to help you get started on your Proposal Planning journey. If you are ready to get serious about starting your Proposal Planning company or adding it on as a service, I have created a completely FREE resource for you called, “4 Things You Can Start Doing TODAY To Start Proposal Planning.”

I can’t wait to see what you do with what you learn!