I started my pop-up wedding company back in 2016. This was before the pandemic and before microweddings became such a huge trend. But while a microwedding is typically just a scaled down wedding, a pop-up wedding is a bit different.
Here are the characteristics of a pop-up wedding:
Experience is quick, typically an hour
Small guest count, usually 25 or less
Inclusive of wedding essentials (venue, officiant, photographer, and bouquet)
Offers upgrades or enhancements
Affordable
Now we all know couples that want huge lavish weddings. We also know couples that want to elope. But who actually wants to book a pop-up wedding? The truth is…. a lot of people do. Here are a few reasons that people want a pop-up wedding versus a traditional wedding. Because they:
Want to save money
Want to avoid spending months or longer on planning their wedding
Want to eliminate family drama over who is invited and who is not
Pop-up weddings are great to add to your existing services because they are streamlined and can provide a quick cash injection into your business.
Want to learn if pop-up weddings are for you? Check out my free resource below:
If Proposal Planning is more your jam, I have some freebies for you too!
I am most known for starting one of the world’s first Proposal Planning companies, The Heart Bandits. But what you might not know is that in 2016 I launched Pop The Knot™, one of the first pop-up wedding planning companies. Now you might be wondering, how did you go from Proposal Planning to planning pop-up weddings?
After spending 6 years on creating The Heart Bandits you see today, I felt like I had taken it as far as it could go. And just like many of you entrepreneurs, I wanted more. I started wondering, “what’s next?”
I started to get that craving like so many of us do and started thinking, “how can I diversify my income?” “what else can I do that is new?” etc. I noticed that there were a lot of really outdated elopement packages, a lot of amazing traditional and high-end wedding services, and not a lot in between.
So I created Pop The Knot to fill that gap. Since then, my company has been featured in New York Times, Brides Magazine, Cosmopolitan, Fortune and much more. And more importantly, I added another 6 figure income to my bottom line JUST by creating and selling pop-up wedding packages.
What is a pop-up wedding?
A pop-up wedding is a quick and easy 1 hour experience that allows up to 25 guests. The ceremony is about 15 minutes and the rest of the time is for fun and photos. Other similar experiences are microweddings, elopements, and minimonies.
Whether you are new to the wedding industry or you have been in it for years, you should consider adding pop-up wedding packages to your services.
Reasons you should plan pop-up weddings:
1) Pivoting during the pandemic
The sad reality is that the event industry took a big hit during the pandemic. We don’t know when full-scale weddings will be back in some cities so having pop-up packages readily available can be just the cash injection you need to maintain your business. And the good news is, once the packages are up and running, even if things go back to normal you will have this new stream of revenue.
2) Diversify Your Income
Maybe you live in a city where full-scale weddings are already back. Creating pop-up wedding packages is still a great way to diversify your income
3) Earn Additional Revenue With A Lot Less Work
Creating the pop-up wedding packages does take some work on the front-end. But once they are up and running, they require a LOT less work than coordinating a full wedding. In fact, I have 3-4 email templates I send out and then one final itinerary. Easy peasy.
In a couple weeks, I am holding a FREE Masterclass called, “3 Simple Ways Selling Pop-up Wedding Packages Can Increase Your Revenue, Decrease Your Workload, & Diversify Your Income.” Grab your free spot here or click the link below.
Whether you are a Wedding Planner, Florist, Photographer, Videographer, venue or any other type of wedding vendor, diversifying your wedding business is a must.
We all saw it first hand during the pandemic. Businesses that relied solely on income from large weddings sadly took a big hit. And while I pray this ends soon and never comes back again, none of us can predict the next thing that will come and impact the wedding industry.
That is exactly why diversifying your wedding business should be on the top of your to-do list. In fact, if you ask any wealthy person what their secret is, 9 times out of 10 they will say, “diversification.” It is critical to have income coming in from different avenues. So HOW do you diversify your wedding business? Here are a couple of options:
1. Proposal Planning
Offering Proposal Planning is such an amazing way to diversify your services. The market is huge and the earning potential is too. It is also such a great compliment to your existing wedding business! A photographer, florist, planner, videographer, or venue can easily adapt their marketing plan to start attracting clients looking to propose. And who will that client call to photograph their wedding day? Provide their wedding flowers? Plan their wedding? YOU!!
When I started my Proposal Planning company, The Heart Bandits, I knew I needed to diversify. Wedding Planning made sense but the market is so saturated and bridezillas are not my jam. So I decided to start a pop-up wedding business where I sell simple, streamlined pop-up wedding packages. This is a great way to diversify because once the packages are built, they are so streamlined that they are a really simple way to get a nice cash injection into your business. And these types of weddings don’t follow any traditional wedding rules. They are popular during off-seasons and they don’t take much time to plan. These packages are great for any wedding vendor to add on and pop-up weddings, microweddings, and elopements are all the rage right now due to the pandemic. When it ends, you will have a whole new source of revenue coming in!
The Heart Bandits Academy is the only educator teaching you how to become a Proposal Planner. Sign up here and follow my journey from being a Proposal Planner to educator teaching students around the world how to market their business to clients looking to propose.
