A $70K Marriage Proposal

marriage proposal planning teacher

As a Proposal Planning coach, I want to both educate and inspire you. I hope this blog does both. Some people don’t realize just how much money there is in Proposal Planning.  Sure, there are simple proposals out there which will require you to set up rose petals and candles.  And for those, the profit margin isn’t super high. There are also lovely custom proposals that you plan where your profit margin can be one to two thousand dollars.  But if you plan a luxury proposal, your profit margin can be extremely high.

Take Christian for example. He hired my company, The Heart Bandits, to plan his epic marriage proposal.  He is involved with the Pittsburgh Steelers and he had an unlimited budget. He really wanted his girlfriend to get taken on a journey for her proposal.  He didn’t just want her to walk out into a room and see a nice proposal set up.  He wanted it to be a multi-level experience that was different from anything he had seen.  

He also had one special request.  He wanted a rare Christian Louboutin bag presented to her before he proposed.  I must have called every Christian Louboutin store in America for that bag….but I got it!

proposal planner education

Now, on to the Proposal Planning.  Christian and his partner are used to traveling the world.  In fact, travel is a huge part of their story.  So we presented him the concept of a “Jet Setter” theme and he loved. it.  First, we rented out one of the most incredible rooftop gardens in Manhattan.  We stationed a butler right near the elevator to greet the couple with Champagne.  When they arrived on the rooftop, we had an orchestra playing under an Eiffel Tower replica built of moss and lights.  When the couple walked out of the elevator, she was completely floored as the orchestra played “All Of Me,” by John Legend.

be a proposal planner

After the orchestra serenaded the couple, Christian lead her through hundreds of stunning red and pink florals and to a faux grass wall fashioned after a Parisian cafe.  Displayed on the wall were large canvases of the couple on some of their travels together.  After spending some time there, they walked out onto the garden and a string quartet began playing. It’s then, the couple passed a replica of a Venetian gondola with roses spilling out of it.  This was to represent their travels to Italy.

wedding proposal planning

Christian escorted her over to some beautifully displayed Louis Vuitton luggage where she found a surprise gift.  The gift contained the rare handbag I was able to find which was Mexican themed and represented their travels to Mexico.  Finally, he walked her over to the pool where we had a custom monogrammed proposal message at the bottom of the pool that said, “Will You Travel The World With Me Forever?”  The pool was lined with gorgeous candles and rose petals. Christian proposed and she of course said, “YES!”

teach me to be a proposal planner

After the proposal, we transformed the garden for an intimate dinner for the couple to share.  The dinner was catered and came with a waiter to make sure they had a one-of-a-kind experience. The string quartet continued to play as the couple enjoyed their celebratory dinner.

proposal planning education
proposal planning school

Now, I know what you are thinking.  You’re thinking “Whoa, if he spent that much on a proposal, what would he spend on the wedding?”  And that is exactly what I am here to point out to you, and exactly what I want you to think about.  Really let that sink in.  If he spent $70K on a proposal, what would he spend on a wedding? And what if YOU were both the Proposal Planner AND the Wedding Planner for him?

If you have the opportunity to not only earn a significant amount of revenue for planning a luxury proposal, AND you get to earn the trust of a couple before they get engaged, why wouldn’t you? If you could have a built in lead in to be their wedding planner, why would you not take it?

And that is exactly what Proposal Planning can offer you.  It can not only increase your revenue and diversify your income.  It can provide you more leads for your wedding planning business. To find out more information on why I think you need to get started Proposal Planning right away, download our freebie below.

Download the FREE Top 3 Reasons You MUST Add Proposal Planning Now here.

We have another great FREE resource for you too that will come in handy when you are ready to get started Proposal Planning.  It’s called the 4 Branded Resources You Must Create To Start Offering Proposal Planning.

If you are ready to learn how to be a Proposal Planner, sign up for our email list below so we can send you more curated content and tips.  

After planning proposals for over 10 years, my company runs itself so I have decided to teach others how to become a Proposal Planner. And I am truly passionate about helping entrepreneurs and Wedding Planners LEVEL UP and start offering Marriage Proposal Planning services using profitable action steps and my proven SEO & Marketing strategies. I will be launching a FREE webinar soon as well as a course. But for now, I hope this blog inspires you.

proposal planning coach

Proposal Planning: The Heart Bandits

Florals & Rentals: Martin Jobes Design

Photography: Michael Justin Studios

Why Proposal Planning Isn’t Working For You

marriage proposal in park
marriage proposal in park

One of the reasons I started the Proposal Planning Academy, is because a lot of Event Planners that started offering Proposal Planning on their website were contacting me asking if I could help them figure out what they were doing wrong! They started “offering” Proposal Planning, but they weren’t getting many or any clients. And since my company, The Heart Bandits, has been planning proposals for over 10 years and has helped pioneer this industry, they turned to me for advice on how they could start successfully attracting more clients.

At The Heart Bandits, we plan about 70 proposals a month. That’s a lot of clients, and we are just one company. That goes to show you that there are a LOT of people out there looking to hire a Proposal Planner. So if you are only getting a few a year, you are leaving a lot of money on the table for someone else to get. Proposal Planning can easily bring you in 5 or 6 figures a year. Why not cash in on that? In a few weeks, I will be doing a FREE Facebook live addressing the mistakes Wedding Planners make when targeting the Proposal Planning client. But for now, I wanted to point out some of the reasons your Proposal Planning offering is not working for you.

1) You are not advertising properly

When I say advertising, I am not talking about adwords. I am talking about the way that you are telling the world that you are a Proposal Planner. If you are not getting the leads you want, one of the issues could be the way that you are advertising that you are a Proposal Planner. Are you listing it on your website and if so where? Do you mention it across your other assets? As a Proposal Planning Coach, I teach very specific and intentional strategies you must follow when talking about your Proposal Planning offering if you do want to maximize exposure and start attracting leads now.

Now, I know what you might be thinking. You might be thinking that you don’t want to focus too much of your messaging on Proposal Planning because you want your core business to be about your weddings. And I get that. But there are very easy ways to make sure that you are still letting the Proposer know that you indeed plan proposals and it is part of your expertise, without turning off or confusing your brides.

2) You do not understand your target market

If you haven’t been researching and studying the Proposer client for 10 years like I have, you likely do not intimately know this target market in the way that you need to in order to effectively market to them. If you do not truly understand the demographics and psychographics of someone looking to propose, how can you truly speak to them in a way that makes them want to buy from you? You can’t.

The good news is that you can learn, just like you probably did when you first started planning weddings. If you end up taking my course, you will be spoon-fed all of the details you need to create an effective marketing strategy for someone looking to propose. But for now, what you can do is really spend some time trying to figure out what this client’s pain points are. If you can figure out what their pain points are AND tell them how you can solve all of them, then you can successfully market to them.

3) You haven’t done a launch

One of the things I tell all of my students is that when you first start offering Proposal Planning services, you need to do a launch. A launch is a way to let everyone know that you are offering Proposal Planning services now. In my course, I show a step-by-step process of this but essentially, you need to announce this across all your assets. Use the momentum of your launch to start building trust with your target market.

If you want to start attracting a lot more Proposal clients, you may need to really look at these 3 things and create a strategy to really solve each issue. In the coming weeks, I will be doing a FREE Masterclass on Proposal Marketing. But for now, I want you to really understand the reasons why adding Proposal Planning services is so important. If you truly understand the potential this service has, I think you will be even more committed and re-energized to dive in and do what needs to be done to make it explode for you. Download our Top 3 Reasons You Should Start Offering Proposal Planning NOW and 5 Reasons That Proposal Planning and Wedding Planning Is The “Perfect Marriage.” 

I just know that with the right guidance, you can really make Proposal Planning produce steady and reliable income for you. When you really get focused and start effectively marketing your Proposal Planning services, you will realize just how easy it is to become a Proposal Planner. I can’t wait to see how you make this information work for you.