If you are a Wedding Planner that is launching Proposal Planning services for the first time, you are probably overwhelmed at the thought of targeting this new market. After all, you are used to targeting brides in your current marking and this is a big change. And if you are new to event planning and starting your own Proposal Planning business, this is likely your first time needing to identify your target market and that can be a lot as well.
If you really want to intimately understand the type of client that books a Proposal Planner, you won’t want to miss my FREE masterclass that is coming up in March. Sign up for the waitlist here. In this masterclass, I go over the characteristics that almost ALL proposal clients have in common. But each Proposal Planner will also have a target market this is more specific to the type of client THEY want to serve. So how do you identify that market?
What Is A Target Market
Before going forward, we should define what exactly I mean when I say target market. A target market is a specific, defined segment of consumers that a company plans to serve with its services. So all Proposal Planners are targeting clients looking to propose. But you want to figure out which segment of those clients you most want to target. Examples might be LGBTQ+ community, luxury clients, etc.
Why This Is Important
You need to know exactly who you are targeting BEFORE you create any marketing materials. Marketing materials include your website, social media profiles & content, blogs, and more.
How To Determine Your Target Market
- Think about which segment of the market you want to service. Again, examples of this could be the LGBTQ+ community, luxury clients, etc.
- Think about the characteristics of that market and the aesthetic they may like. For example, for the LGBTQ+ community you may want to use bright colors and feature same sex couples throughout your website. For a luxury client, you may wish to stick to a neutral palette and a modern design.
- Brainstorm where this target market hangs out online. What Instagram profiles to they follow, what blogs do they read, etc?
- What are their hobbies and interests? For example, if you are targeting ultra high end clients, maybe they play golf and fly in private jets.
- Think about their values. Do they value exclusivity (being offered something no one else can get)? Do they value equality, being offered the same thing everyone else can get?
What To Do With This Information
Once you have done research on your target market, you will take everything you discovered and use it in your marketing. If you are a Wedding Planner, you will use this to create your Proposal Planning page, your blogs that are geared towards the proposer, your social media content, and your keywords & hashtag strategy. If you are new to event planning, you will use this information to create your website, your social media profiles, and all of your content, keywords, and hashtags.
Wondering if becoming a Proposal Planner is right for you? Check out my FREE downloads below.
