Why I Started Selling Pop-Up Wedding Packages

I started Pop The Knot, a pop-up wedding company, in 2016. At that time, I already had a wildly successful proposal planning business and had already started earning a multiple six-figure income through it. So why did I start a pop-up wedding company you ask? Well, there are a few reasons that I started that business and thought you may want to hear about them. My reasons just might resonate with why YOU should start selling pop-up wedding packages. Here are the reasons I started selling pop-up wedding packages:

Gap In The Market

I knew there were a ton of traditional wedding planners, a lot of high-end wedding planners, and many very outdated elopement package websites. But there wasn’t too much in between. Now this was before the pandemic which has sparked a high demand in microweddings, so back then, there wasn’t much out there servicing that audience. I saw a gap in the market, and I decided to fill it. And this is really why most entrepreneurs start the first of something right?

Flash forward 5 years and we now know there was indeed a big market for pop-up weddings and microweddings because vendors around the world are starting to add these services. And now is the perfect time to do it!

Already Had A Proven Business Model

Knowing how to plan a full-scale wedding is one thing. But putting together quick, streamlined, no-fuss weddings is another. I had already been selling pre-made proposal packages through The Heart Bandits. Those all inclusive packages had earned me hundreds of thousands of dollars and they were super easy to implement and very streamlined. So I thought, what if I could apply that same business model to weddings and make them simple pop-up weddings?

Turns out, it was the perfect formula and again, earned me a multiple six figure income. Now I teach people how to put together these easy packages so that they can have the same success.

Diversified My Income

At this point you might be thinking, “OK, what does this have to do with me?” Well THIS is what it has to do with you. No matter what you are currently doing right now in the wedding space, whether it be that you are an officiant, photographer, wedding venue, or Proposal Planner – selling pop-up wedding packages is a very easy way to diversify your income. Like I mentioned, my Proposal Planning business was already doing amazing when I started Proposal Planning, but what if there was a slow period? What if The Heart Bandits took a dip on SEO? You should never, EVER, rely on one source of income. And this is such a simple way to make sure you don’t.

Easy Way To Earn Additional Revenue

I am all for making extra money. But what I am not “all for” is for spending hours and hours to earn additional revenue that I don’t really need. But if you tell me, “Hey, you can make some pretty sweet money doing xyz with not too much effort,” I am all ears. Once you create the pop-up wedding packages and streamline your process, they are a very easy way to earn additional revenue without a lot of day to day work.

Did I pique your interest? Download my FREE Ultimate Guide On Selling Pop-Up Wedding Packages here:

If you think Proposal Planning might be of interest, here are 2 more FREE resources for you to check out:

What Is A Pop-Up Wedding?

Microweddings….the buzz word of 2021.

I started my pop-up wedding company back in 2016. This was before the pandemic and before microweddings became such a huge trend. But while a microwedding is typically just a scaled down wedding, a pop-up wedding is a bit different.

Here are the characteristics of a pop-up wedding:

  • Experience is quick, typically an hour
  • Small guest count, usually 25 or less
  • Inclusive of wedding essentials (venue, officiant, photographer, and bouquet)
  • Offers upgrades or enhancements
  • Affordable

Now we all know couples that want huge lavish weddings. We also know couples that want to elope. But who actually wants to book a pop-up wedding? The truth is…. a lot of people do. Here are a few reasons that people want a pop-up wedding versus a traditional wedding. Because they:

  • Want to save money
  • Want to avoid spending months or longer on planning their wedding
  • Want to eliminate family drama over who is invited and who is not

Pop-up weddings are great to add to your existing services because they are streamlined and can provide a quick cash injection into your business.

Want to learn if pop-up weddings are for you? Check out my free resource below:

If Proposal Planning is more your jam, I have some freebies for you too!

How I Went From Proposal Planning To Pop-Up Weddings

pop up wedding planning
pop-up wedding planning

I am most known for starting one of the world’s first Proposal Planning companies, The Heart Bandits. But what you might not know is that in 2016 I launched Pop The Knot™, one of the first pop-up wedding planning companies. Now you might be wondering, how did you go from Proposal Planning to planning pop-up weddings?

After spending 6 years on creating The Heart Bandits you see today, I felt like I had taken it as far as it could go. And just like many of you entrepreneurs, I wanted more. I started wondering, “what’s next?”

I started to get that craving like so many of us do and started thinking, “how can I diversify my income?” “what else can I do that is new?” etc. I noticed that there were a lot of really outdated elopement packages, a lot of amazing traditional and high-end wedding services, and not a lot in between.

So I created Pop The Knot to fill that gap. Since then, my company has been featured in New York Times, Brides Magazine, Cosmopolitan, Fortune and much more. And more importantly, I added another 6 figure income to my bottom line JUST by creating and selling pop-up wedding packages.

What is a pop-up wedding?

A pop-up wedding is a quick and easy 1 hour experience that allows up to 25 guests. The ceremony is about 15 minutes and the rest of the time is for fun and photos. Other similar experiences are microweddings, elopements, and minimonies.

Whether you are new to the wedding industry or you have been in it for years, you should consider adding pop-up wedding packages to your services.

Reasons you should plan pop-up weddings:

1) Pivoting during the pandemic

The sad reality is that the event industry took a big hit during the pandemic. We don’t know when full-scale weddings will be back in some cities so having pop-up packages readily available can be just the cash injection you need to maintain your business. And the good news is, once the packages are up and running, even if things go back to normal you will have this new stream of revenue.

2) Diversify Your Income

Maybe you live in a city where full-scale weddings are already back. Creating pop-up wedding packages is still a great way to diversify your income

3) Earn Additional Revenue With A Lot Less Work

Creating the pop-up wedding packages does take some work on the front-end. But once they are up and running, they require a LOT less work than coordinating a full wedding. In fact, I have 3-4 email templates I send out and then one final itinerary. Easy peasy.

In a couple weeks, I am holding a FREE Masterclass called, “3 Simple Ways Selling Pop-up Wedding Packages Can Increase Your Revenue, Decrease Your Workload, & Diversify Your Income.” Grab your free spot here or click the link below.

Mistakes To Avoid When Creating All Inclusive Packages

With both my Proposal Planning and Pop-Up Wedding businesses (The Heart Bandits and Pop The Knot,) I sell all inclusive packages.  These packages are responsible for a considerable part of my multiple six figure income, so I know a thing or two about creating them.  
Yet I see so many wedding professionals doing it wrong.  So I thought today I would talk about the mistakes that you should avoid when you are creating all inclusive packages.
1. Offering Too Many Items
My business mentor told me years ago, “a confused mind doesn’t buy,” and it is so true.  While you might think that the more things you add, the more money you can make; too many choices can actually be a turnoff to the buyer.  So you want to be cautious of offering everything and the kitchen sink.  
2. Not Charging Enough
Another mistake I see is that people don’t charge enough for the packages.  When creating the packages, wedding professionals get nervous when they start tallying up all the costs and so they cut back on their profit to make the package “more affordable” to the client.  However, your job isn’t to make the packages “more affordable.”  Your job is to provide enough value that your fee and the overall cost of your package is worth the price you are charging.
3. Overcomplicating The Offering
Some wedding professionals spend a lot of time creating these really grand ways of showcasing the package.  But we all know, sometimes less is more.  The client really just wants to know what you are selling and how it will benefit them. You don’t need a bunch of bells and whistles to explain that, just keep it simple and straightforward.
Are you thinking about offering pop-up wedding packages or proposal packages?  If so, download my FREE resources here.  
Free Download, “3 Reasons You Must Add Proposal Planning Services To Your Business Now.”
Free Download, “The Ultimate Guide to Selling Pop-Up Wedding Packages.”
      
How To Diversify Your Wedding Business
Whether you are a Wedding Planner, Florist, Photographer, Videographer, venue or any other type of wedding vendor, diversifying your wedding business is a must.
We all saw it first hand during the pandemic.  Businesses that relied solely on income from large weddings sadly took a big hit.  And while I pray this ends soon and never comes back again, none of us can predict the next thing that will come and impact the wedding industry. 
That is exactly why diversifying your wedding business should be on the top of your to-do list.  In fact, if you ask any wealthy person what their secret is, 9 times out of 10 they will say, “diversification.”  It is critical to have income coming in from different avenues.  So HOW do you diversify your wedding business?  Here are a couple of options:
1. Proposal Planning
Offering Proposal Planning is such an amazing way to diversify your services.  The market is huge and the earning potential is too.  It is also such a great compliment to your existing wedding business!  A photographer, florist, planner, videographer, or venue can easily adapt their marketing plan to start attracting clients looking to propose.  And who will that client call to photograph their wedding day? Provide their wedding flowers? Plan their wedding?  YOU!!
Download my FREE resource, “3 Reasons You MUST Add Proposal Planning Services To Your Existing Services NOW!!”
2. Pop-Up Wedding Packages
When I started my Proposal Planning company, The Heart Bandits, I knew I needed to diversify. Wedding Planning made sense but the market is so saturated and bridezillas are not my jam.  So I decided to start a pop-up wedding business where I sell simple, streamlined pop-up wedding packages. This is a great way to diversify because once the packages are built, they are so streamlined that they are a really simple way to get a nice cash injection into your business.  And these types of weddings don’t follow any traditional wedding rules.  They are popular during off-seasons and they don’t take much time to plan.  These packages are great for any wedding vendor to add on and pop-up weddings, microweddings, and elopements are all the rage right now due to the pandemic.  When it ends, you will have a whole new source of revenue coming in!
Download my FREE resource, “The Ultimate Guide To Selling Pop-Up Wedding Packages“
The Heart Bandits Academy is the only educator teaching you how to become a Proposal Planner.  Sign up here and follow my journey from being a Proposal Planner to educator teaching students around the world how to market their business to clients looking to propose.