What is the ONE thing you need to know to about Proposal Planning?

to know the ONE thing you need to know about Proposal Planning to be successful? Of course you do! And I am so honored to be in a position to be able to share that with you.

When I first started Proposal Planning 10 years ago, there were absolutely no resources out there for me.

There were no mentors, no courses, no content ideas, no guidance whatsoever. I had to figure out how to do everything on my own.

After spending a decade planning over 4,000 proposals and earning 7 figures doing so, I can say with absolute confidence that if you want to be successful at Proposal Planning, there is one thing you must understand…

Marketing to the Proposer!

I see so many mistakes from other Proposal Planners in this area. There is a misconception that simply putting up proposal pictures and saying you’re a Proposal Planner is enough and that if you do that, clients will just start pouring in.

But that couldn’t be further from the truth.

If you want to succeed at being a Proposal Planner, you must truly understand the Proposer. You need to understand their wants, their fears, and what motivates them to buy. And I know just how to do that. If that interests you, I have a great FREE resource for you. Download my Checklist For Your Proposal Planning Marketing Strategy here.

If you want me to show you how to set up your Proposal Planning business step-by-step AND teach you my effective marketing strategies, then join the Complete Proposal Planning Blueprint™ waitlist below.

Join the Waitlist here

Join my Private Proposal Planning Community

Do you have what it takes to be a Proposal Planner?

Being a Proposal Planner seems like it is all glitz and glamour. You see these really amazing proposals on Instagram and you think, “Wow, that looks like such a fun job!”

And it IS a fun job.

But the truth is, being a Proposal Planner is not for the faint at heart. It takes a special skill set and it is NOT for everybody. Find out if you have what it takes to be a Proposal Planner. Here are the top traits of a successful Proposal Planner:

Detail Oriented

Paying attention to even the smallest detail is probably the most important skill of a Proposal Planner. A marriage proposal is a once-in-a-lifetime event and there are no do overs. When you plan a proposal, you need to plan it perfectly – right down to the very last detail.

Organized

Being organized is a critical skill for being a Proposal Planner. You are going to be juggling multiple vendors and be in charge of many moving parts. If you are not organized, something could fall through the cracks.

Think Quick

Being able to think quickly will serve you well in the Proposal Planning world. When a huge gust of wind blows over your framed proposal message and the glass shatters, what do you do? You have to be able to problem solve very quickly if you want to succeed planning marriage proposals.

Professional

You are going to be working with many professional organizations and vendors so you need to be sure you have a professional demeanor. You should have excellent oral and writing skills and be able to communicate effectively.

Assertive

Being assertive is another important attribute that a Proposal Planner needs. Imagine that you arrive to the area you have a permit for and someone is already there with their whole family having a picnic. Time to firmly and politely ask them to clear out for your event!

Work Well With Others

This is another priceless skill. You will need to manage a whole team of proposal vendors and communicate with them in a manner that gets exactly what you need done, when you need it. Being personable goes a long way towards getting what you want.

Now if you have read this blog and you have decided that you would be a great Proposal Planner, it’s time to get started. I will be launching my Complete Proposal Planning Blueprint to walk you through how to be a Proposal Planner step by step. Be the first to know about it by joining the waitlist here.

proposal planner tips

Until then, here are some FREE resources to help you along the way!

4 Things You Can Start Doing Right Away To Start Proposal Planning now!

Join my Private Proposal Planning Community

3 Myths About Becoming A Proposal Planner – Debunked

marriage proposal Las Vegas
marriage proposal Las Vegas

While many entrepreneurs see the value of offering Proposal Planning services right away, some don’t think that Proposal Planning is for them. And of course, Proposal Planning is NOT for everyone.

However, if you are not adding Proposal Planning services because you think there is not enough money to be made in the industry, you don’t think you can handle more clients, or you don’t want to look like a jack of all trades, I challenge you to read this blog with an open mind.

Below, I will examine each of these myths in detail and debunk each of them.

Myth #1: There is not enough money to be made by Proposal Planning

This is outright false! I earn a multiple six figure salary each year just by planning marriage proposals. The truth is, the Proposal Planning industry is growing and there is no better time to stake your claim in it.

Think of it this way, for almost every person that plans a wedding, they had a proposal first. And not only can you INCREASE your revenue by adding Proposal Planning, you can increase your wedding leads by earning the trust of the client BEFORE they get engaged. That means you can earn even more revenue once they book you for your wedding planning services!

Myth #2: I will look like a jack of all trades

I have heard this concern before and I get the logic behind it. Wedding Planners worry if they say they are a Proposal Planner too, that their wedding audience may get turned off. But the truth is, if you go into it with a plan and make sure there is an appropriate balance, it will NOT turn off your audience. In fact, I think it makes you stand out.

Imagine for a moment that you are a bride and you have looked at 10 Wedding Planner Instagram accounts. They are all starting to look like a sea of veils and altars. And then “POP” you see a glam proposal and it makes you stop scrolling. I think it can actually be a benefit if done correctly. In my Proposal Planning Formula™ course, I teach you exactly how to do that!

Myth #3: I won’t be able to handle more clients

Is this not the ultimate problem to have? If you don’t put much energy into Proposal Planning, you aren’t going to have so much of a workload you can’t keep up with it. But if you make it a consistent part of your strategy, you will get consistent revenue and you can hire a junior planner or even an intern to help with the proposals. This is not a bad problem to have, you just have to have a strategy in place before it happens.

If you think you may want to become a Proposal Planner or leverage the Proposal Planning industry, I have some free resources for you!

Private Community – Proposal Planning Academy Tribe

Top 3 Reasons You MUST Add Proposal Planning Services Now

Checklist For Your Proposal Planning Marketing Strategy

Top 4 Types of Venues Used In Marriage Proposals

new york romantic rooftop proposal
new york romantic rooftop proposal
Proposal Planner: The Heart Bandits Photographer: Wandermore Photography

In the course of planning over 4,000 marriage proposals over the last decade, I have set up proposals at all sorts of venues. But there are 4 types of venues that I am constantly planning proposals at and once you start offering Proposal Planning services, you will too.

If you are a Wedding Planner, you may have experience planning weddings at some of these types of locations. However, planning events for just two people is something you may not be used to so this article can still provide some new perspective for you. If you are just getting started in the Event Planning world, this may be all new to you.

1. Beaches & Parks

For the costal cities, setting up a proposal on the beach is probably the most common request. I always tell my clients, every single piece of land in the world is owned by someone whether it be the city, state, private property, etc. So you always want to check if you need a permit to set up items OR for photography. If there is no photography and the setup you are doing consists of things likely to be at a beach (like a picnic), you probably don’t need a permit. However, you should always check. For the non-costal cities, parks are also very popular and the same advice I just gave for beaches applies.

2. Rooftops

In cities like NYC and San Francisco, rooftops are frequently requested for proposals. I love a good rooftop, but a rooftop proposal comes with its fair share of challenges such as exposure to inclement weather. Also, even the smallest gust of wind can be amplified on a rooftop and keeping things down can be a hassle.

3. Private Homes & Airbnb

I love planning proposals in my client’s homes because you don’t have to deal with getting permission in most cases. However, Airbnb’s can be a challenge because many owners specifically say you cannot hold events on their property. So you or your client need to clear anything you do with the owner so that there are no problems.

4. Ballrooms

Ballrooms in hotels are a great location for a marriage proposal. They are usually very grand and a lot of them have nice views. The challenge is that they are normally large so you have to create an intimate space within a space. But hey, that’s the fun part right….being creative!

So there you have it. The Top 4 Types of Venues Used In Marriage Proposals along with some pros and cons of using them.

Download my FREE resources below if you want to get started Proposal Planning.

4 Things You Can Start Doing Now To Start Proposal Planning

Checklist For Your Proposal Planning Marketing Strategy

If you are a Wedding Planner, you have to check out this FREEBIE:

3 Reasons You MUST Add Proposal Planning Services NOW!

Be Fearless

be fearless
be fearless

I have learned a lot about myself since I launched Proposal Planning Academy. I started the academy knowing that I am an expert at creating a successful Proposal Planning business. I know that I can absolutely attract clients that are looking to propose to their partner’s and teach other people how to do the same. But what I didn’t realize, and what I have learned from my students, is that when it comes to my business – I truly am fearless.

What does being fearless in my business mean to me? Well, it means a few things. I want to share with you what I feel it means to be fearless in business in hopes that it may inspire even the slightest shift in your mindset to help you grow in your business.

1. Not Being Afraid To Take Risks

I say this a lot but it’s true, when I started The Heart Bandits, people used to laugh at me. They told me no one would ever hire a Proposal Planner and that what I was doing was ridiculous. 10 years later and 4000 proposals in, I can safely say I have proven them all wrong. But when I started the Proposal Planning Academy, more self doubt tried to creep in. “Am I crazy for teaching others how to compete with me?” “What if no one wants to learn how to be a Proposal Planner?” But instead of listening to the negative thoughts, I told them to go pound sand and defaulted to my motto, “the only true failure is never getting started.” I took the risk, I always do, and it is already paying off.

2. Not Being Afraid To Ask For What I Want

I never realized this about myself, but I ALWAYS ask for what I want. Though I am not a fan of rejection and it always stings a little, it doesn’t bother me enough to ever stop me from asking for what I want. In fact, my mom taught me when I was little, “What’s the worse anyone can do, say no?” I really believe this is something that sets me apart from the people that want to be successful but just can’t quite get there. And I believe it is something that a lot entrepreneurs possess that many others do not. This fearlessness gave me the courage to just outright ask the New York Times to feature me, it allows me to get deals with venues and vendors at rates that were not even offered to me because I am not afraid to negotiate, and so much more.

3. I Am True To Myself

How is this being fearless? Well, I think I am a little weird! I am very outspoken, I don’t have much of a filter, and I feel that I am 100% myself to everyone at all times. It is my downfall and my strength. It can turn off people and it can inspire people. I will talk about my messy hair on a Facebook Live. I will warn you that my son may chuck a truck at me during our conversation. I can’t help but keep it real. And I think it takes a certain level of fearlessness to be 100% real in business. I also believe it can also truly add value to your business when you just show up as your real, authentic self and build true, genuine connection.

I want to challenge you today to think of one thing in your business that you can try to work on being more “fearless” about. Is it adding a new service to your existing business like Proposal Planning? Is it charging that higher rate? Is it turning down jobs that don’t truly light you up? And think about how changing this one thing would it transform your business. I want to hear your one thing, so head over to my private group and let me know what is the one thing you can work on. I want to cheer you on!

Follow me on my journey from Proposal Planning expert to educator. I am learning a lot and you will too. Follow my journey here!

Proposal Planning During The Pandemic

proposal planning during the pandemic
proposal planning during the pandemic

I just wrapped up my 4th FREE masterclass this week called, “3 Simple Secrets You Need To Know To Effectively Market To The Proposal Planning Client.” (If you missed it and want the replay in the next 48 hours, email me at info@theheartbanditsacademy.com) One of the questions that my students kept asking is, “Are you still planning proposals during the pandemic?” And the answer is, YES!!!

I’ll be honest, in March when the pandemic first hit it shook the entire world. No one was calling that month to get engaged. Everyone was in shock and getting used to our new world. And as a business owner, I was using that time to brainstorm how I could pivot my business when people were ready to buy again – just like you!

Fortunately for me, proposals typically only involve the couple, so we were able to get back to work pretty quickly. And you know what, I think the pandemic made people realize even more that they were with the right person, because we got very busy. But still, things looked a bit different. Instead of renting out elaborate venues, our clients were asking us to come to their homes and either completely transform the inside OR to decorate the facade of their houses. I actually found it refreshing to be able to plan such intimate proposals in the environment where the couple had shared so many memories.

When things opened a little more, we started doing really pretty setups on the beach, parks, airbnb’s, hotel rooms, and venues (depending on the city we were planning in). We also got to be creative and do social distancing flash mobs and musical performances where the musicians had on masks that spelled out “Will You Marry Me?”

So as you can see, Proposal Planning during the pandemic is very much still going on. And this is why I encourage you Wedding Planners, no…. I URGE you, to start offering Proposal Planning services. Not only will it help you get through this time period but when life goes back to normal, you will already have this service set up and working for you.

===>>>Not convinced yet, download my FREE Resource, “Top 3 Reasons You MUST Add Proposal Planning Services Now.”

If you are convinced and you are ready to get started, you have 2 options.

Option 1: You start setting up Proposal Planning services on your own

Download my FREE Resource, “4 Things You Can Start Doing TODAY TO Start Proposal Planning.”

Download my FREE Checklist For Your Proposal Planning Marketing Strategy and get started working on that marketing plan.

Option 2: You want a step-by-step implementation guide with proven results so that you launch quickly and do it right the first time

Introducing Proposal Planning Formula™.

In Proposal Planning Formula™, I’ve taken everything I have learned over the last decade about Proposal Planning and marketing marriage proposal services (over 4,000 proposals planned and $5M revenue earned), and channeled it into a comprehensive, step-by-step implementation plan teaching you not only how to effectively start offering Proposal Planning, but to actually EXECUTE a marketing strategy that provides results.

Proposal Planning Formula™ is the only course of its kind that teaches you how to launch quickly, provides you a complete marketing plan, and focuses on maintenance.  

To learn more, all you have to do is head to www.theheartbanditsacademy.com/proposalplanningformula

Whichever option you do, I fully support you and just know you will do great things.

3 Mistakes Wedding Planners Make When Marketing Proposal Planning Services

proposal planning

If you weren’t able to make it to my Facebook Live today, don’t worry, I have you covered. I discussed the 3 Mistakes Wedding Planners Make When Marketing Proposal Planning Services (and how to fix them asap!) Don’t feel like watching the video? Let me recap it for you here.

Now whether you have tried offering Proposal Planning but it hasn’t had any traction OR you haven’t even started offering it yet but you want to make sure you do it the right way, learning from these mistakes will be critical to the success of your marketing strategy. 

And the good news is, they are easy to fix!

Mistake #1: Not Properly Advertising Proposal Planning Services

When I started Proposal Planning Academy and became a Proposal Planning Coach, I interviewed several Wedding Planners and asked them why they were not yet offering Proposal Planning services. Some of their answers truly surprised me because some of them said, “I do already offer it!” But when I asked them WHERE they are advertising the service, some of them said WeddingWire.

Now here is a tip, guys that are looking to plan a marriage proposal are NOT looking on Wedding Wire for a planner. In fact, I challenge you to find 5 guys that are not married that have even heard of Wedding Wire.

You have to be intentional with your decision on how to market your services.

This fix is totally doable right?

Mistake #2: Calling the Proposer the “Groom”  in your messaging

This is actually my pet peeve! A client that is looking to propose literally just made the biggest decision of their life up until this point. They just bought the ring, they are looking for the perfect proposal idea, and you already have them walking down the aisle in a tuxedo!! PUMP THE BRAKES!

These client’s are not ready to see themselves as a groom yet.  They are just taking the first step to finally ask someone to marry them.  They don’t want to be rushed.  You need to meet them where they are.  You should call the person proposing, the Proposer.  

Easy enough right?

Mistake #3: Not knowing where they hangout online

You probably know exactly where a bride hangs out online, right? They are on the Green Wedding Shoes Blog, the Ruffled IG account, and The Knot. But you know what, your target market who is predominately male, is NOT! You need to figure out where he hangs out online if you want to learn more about him.

This is good stuff right?

Do you see how even avoiding these 3 steps can really get you on the right path to attracting Proposal Planning clients?  Imagine what it would feel like if you intimately understood the Proposer and knew EXACTLY how to target them?  Well, if you liked today’s LIVE and blog, I have even more to share with you.  I have a free Masterclass coming up in a few days and you won’t want to miss this.

The free Masterclass is called, “3 Simple Secrets You Need To Know To Effectively Market To The Proposal Planning Client” and I am going to share intimate details about who the Proposer is, what they fear, and what they want to spend money on.

 Plus, I will have more time for some real-time Q&A if you have any questions. Go to www.theheartbanditsacademy.com/masterclass to get all the details… it will be live, so you don’t want to miss it. I hope to see you there!” 

How To Be Inclusive In Your Proposal Planning Marketing

LGBTQ marriage proposal
LGBTQ marriage proposal

June is Pride Month, and it is the perfect opportunity to talk about inclusion. When you plan marriage proposals, the majority of your clients will be men proposing to women. However, you will also have same sex couples asking you for your services and you want to make sure that your messaging feels inclusive to them as well.

One thing that has always made me sad and cringe is when a person asks me, “You are ok with same sex couples right?” It literally hurts my heart that someone has to ASK if I am OK with THEIR choice on who they love. So I really do my best to use gender neutral pronouns in my marketing on my website, The Heart Bandits.

I am not always perfect, but when I am writing copy on my Proposal Planning website, I try to always say “they” instead of “he” or “she.” And I always try to say “partner” instead of “girlfriend.” It doesn’t make any difference to the heterosexual couple, but it makes ALL the difference when someone from the LGBTQ community is reading my messaging and doesn’t feel alienated.

Here is an example of how I do it! Let’s take The Heart Bandit’s Mission Statement for example:

“Our mission is to create a marriage proposal that is as unique as your love story.  We ensure that when your partner experiences their proposal, they know that it was created just for them and more importantly, it was created by you.  To do that, we use a holistic approach in our proposal planning.  We don’t just focus on your partner and what they would like, we also focus on what makes you unique as a couple.  We also take great care to focus on what is unique about you, the Proposer, so that the proposal is truly reflective of your style and persona.

See how easy that is? Just a small change in your marketing can really make a difference for someone else.

If you want to learn more tips on how to market to the proposer, I am actually doing a Facebook Live on Tuesday, June 16th at 10am PST. Here is a link and you can set up a reminder.

My goal is to teach Wedding Planners and Entrepreneurs how to market to the client looking to propose to their partner. I am a Proposal Planning coach that has been planning proposals for a decade and now I am here to help you get started on your Proposal Planning journey. If you are ready to get serious about starting your Proposal Planning company or adding it on as a service, I have created a completely FREE resource for you called, “4 Things You Can Start Doing TODAY To Start Proposal Planning.”

I can’t wait to see what you do with what you learn!

Why Saying You’re A Proposal Planner Isn’t Enough

epic proposal idea
How Mike proposed to Candace with an intimate New York floral rooftop proposal at Ink48 and planned by The Heat Bandits Photo credit: © Petronella Photography http://bypetronella.com

I’ve been in this industry a long time. 10 years to be exact. I have seen many “Proposal Planners” come, and many of them go. The reason that I think they end up quitting is this. A lot of people think that you can simply add “Proposal Planning” services to your website and you will start getting Proposal clients. But the truth is, if you want to become a Proposal Planner, that’s not enough.

The reality is that there are several very reputable Proposal Planning companies on the market now. So if you want to throw your hat in the ring, you are going to have to do a lot more than just use the term on your website.

Now, I know what you might be thinking.

You might be thinking, UGH, this is too much work. But the reality is that anything worth having does take some time and effort to build. But successfully marketing Proposal Planning doesn’t have to be some huge, impossible, overwhelming undertaking.

In fact, in my upcoming course Proposal Planning Formula™ I will teach you everything you need to know about successfully marketing Proposal Planning.

But for now, here are some questions I want you to think about when you are wondering why you aren’t getting enough or any Proposal Planning clients? Get out a piece of paper and write the answer to these questions.

  1. Does your website and social media really speak to that audience? If not, what are some ways you can start doing that?
  2. Are you addressing their pain points? Do you understand their pain points?
  3. Do your assets make it seem like Proposal Planning is an afterthought?
  4. What would make someone trust you to plan their proposal versus other established companies?

Now I want you to really spend some time thinking how you can improve on your answer for each section.

In my upcoming course, I teach you how to properly address all of these things. But this is something you can also start doing on your own if you really want to create a transformation in your business.

I also created a FREE resource for you to help you get started on your Proposal Planning journey. It’s called 4 things you can start doing TODAY to start Proposal Planning. If you are serious about Proposal Planning, this is a great place to start.

I’d also love to invite you to our Proposal Planning Academy Tribe where you can ask questions and get support along your journey! When you join, leave a message letting us know you downloaded the resource and tell us what you are looking for in a Proposal Planning Coach.

I’ll see you there!

Think Proposal Planning Is Just Like Wedding Planning? Think Again!

marriage proposal in ballet theater
marriage proposal in ballet theater

For the established Wedding Planner, you’ve planned elaborate weddings with a lot of moving parts. (If you are new to Wedding Planning, don’t worry, this article is still for you!) You have executed flawless weddings with complicated timelines. And yes, that experience WILL definitely help you as you embark on this how to be a proposal planner journey.

But I am willing to bet that MOST of you haven’t had to organize the entire cast of the Nutcracker and make sure the proposer hits his knee as soon as the song crescendos with NO REHEARSAL! I am getting hives just thinking back on it.

Or has anyone had to work with a magician and make a client disappear in a cloud of smoke to set off a scavenger hunt? Coordinate a rose petal shower with a drone? Dress up as a Knight to play a role in a medieval proposal?

These are just some of the few crazy things I have been asked to do in my 10 year career as a Proposal Planner. And this is one of the reasons I want to address a misconception that if someone plans weddings, they can easily also plan proposals. Now, I am not saying they can’t do it, but it is not as EASY as a shift as one might think. Here are a few reasons why:

1) No Rehearsals

One aspect of Proposal Planning that is COMPLETELY different than Wedding Planning is that with a marriage proposal, there are no rehearsals. Sure, if you are a lucky and your client actually lives nearby the proposal location AND they can sneak away from their partner, they may do a walk through. But the person he is proposing to will never be there so there will always be a chance that things could go in a direction you never saw coming. And because of that, you have to see everything coming.

2) One Person Is In The Dark

As I mentioned above, one huge challenge to Proposal Planning is that one person that will be experiencing the proposal is always in the dark. With weddings, for the most part, the Bride and the Groom are in on what is going to happen that day. Sure there might be a surprise here and there, but mostly they are on the same page. However, with Proposal Planning, the person being proposed to is NOT on the same page. They are not even on the same book. They have no idea what is going to happen, which way they should walk, how they should stand, how to react, how to dress, etc. And because of all of this, the Proposal Planner has to anticipate what she will do, how she will walk, where she will stand, how she will react and then have a plan B if she does not do any of that.

3) Requires Different Vendors Often

One thing that I love about Wedding Planning is that you can use the same vendors over and over again. You always need a venue, officiant, photographer, florist, musicians, and rental company. And with Proposal Planning, you do use some of the same vendors too. But as a Proposal Planner, you will be frequently asked to find vendors you have never worked with before. One day you may be researching a helicopter or private jet, the next day you are asked to find an opera singer, a fire dancer, or to rent baby pugs. You are just always on your toes with Proposal Planning, there is never a dull moment.

4) Demands A Different Marketing Strategy

The first 3 reasons I gave above are all in regards to how different it is to actually PLAN a proposal. The obvious elephant in the room is that before you can even start planning proposals, you have to adapt a completely different marketing strategy than what you use for Wedding Planning just to get the clients in the door.

And this is why most of Wedding Planners will throw in the towel and say, “I don’t have time,” “I don’t know how to market Proposal Planning,” “Or this sounds too hard.” But not you!

You are here because you are an innovator.

You take risks when you believe the risk will be rewarding.

So today, I challenge you to download my FREE “Top 3 Reasons You MUST Add Proposal Planning Now” PDF. You see, there is a way to learn how to leverage your existing skills and apply it towards being a successful Proposal Planner and Proposal Planning marketer. All you need is a coach, a cheerleader, a mentor. And I got you!! I am confident once you see the benefits to adding Proposal Planning to your services, you will be motivated to make time to get started.

I wish I had a Proposal Planning Coach 10 years ago when I first started Proposal Planning. But I am passionate about sharing everything I know about Proposal Planning with you so that you can learn from my mistakes and launch quickly.