Create Your Business Legacy

A person’s legacy is about the richness of the individual’s life, including what that person accomplished and the impact that he or she had on people and places. Some examples of leaving a personal legacy would be having children or dedicating your life to a social cause.

But for us entrepreneurs, we have a special opportunity to also leave another kind of legacy. We have the chance to create a business that will leave a legacy. Today, I want to share my story of how I feel I have done that, in hopes that it will help inspire you to determine what kind of business legacy you can leave.

When I was a little girl, I created a neighborhood circus. I put together the talent, I sold tickets to my show, and I turned my first profit. From that moment on, I knew I wanted to be an entrepreneur. I spent my whole adult life chasing that feeling. I worked in the corporate world but my mind was always racing, thinking of new business ideas and daydreaming about being my own boss. I had a lot of bad ideas, some good, and some even moderately profitable.

But everything changed when my now husband proposed to me. I didn’t think the proposal was that great and I asked him why he chose to propose to me that way. He told me that there weren’t any resources out there to help men proposing (this was 11 years ago) and a lightbulb went off. I told him I wanted to start a Proposal Planning company and the rest is history.

Now when I started my business, I didn’t know it would be as huge as it ended up being. But I just kept working hard and growing my business because I wanted to quit my day job so bad. And then something happened. People from all around the world started contacting me, asking me to help them start a Proposal Planning business in their country. People all over the US were also starting their Proposal Planning company, many using my model as their starting point.

And that is when it hit me. My business had left a legacy. My business had given people around the world an idea to start their own business. My little idea had helped to create jobs and a path to financial freedom for people around the globe. When I am no longer on this earth, when The Heart Bandits is no more, there will still be a Proposal Planning industry and I helped start that. Now with my Academy, I continue to help people around the world start their own Proposal Planning biz.

What can you do in your business that would allow your business to truly leave a legacy? To truly leave an impact on people or places that will last longer than you are here on this earth? Maybe you can offer a new service that will be the game changer. Or maybe you can get your business involved with a cause that will change lives. If you don’t already have the legacy in mind, work backwards. Think of the legacy you WANT your business to leave and then add a service or goal that will put you on the right path. Maybe it is creating a pop-up wedding biz or starting a Proposal Planning company in your area or for a certain segment of the market?

If you think Proposal Planning might be for you, be sure to sign up for my Proposal Planning Formula™ waitlist here. Don’t forget to download my FREE resources:

How Getting Featured In Media Can Boost Your Biz

My absolute favorite module of my Proposal Planning course is “Getting Featured In Media.” Why? Well because getting featured in media can really boost your business in ways you may not even know about. I want to talk about some of the ways that being featured in media can really boost your biz.

First, let me define “media.” Media is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. So this means TV, radio, print, and Internet.

When you are featured in media, there are 3 things that can happen that can really boost your biz:

1. Potential Clients Will See The Media

This is probably the number one reason people hope to get PR. When you are featured in a major media outlet, you are going to get your name in front of potential clients. Some of them may contact you right after the feature and some of them will save your information for later. They may even tell their friends about your services weeks or months later in conversation. So the more media exposure you get, the more potential clients will hear about you. Now this is an amazing benefit to be featured in the media, but not the only one.

2. Potential Partners Will See The Media

One of the things that typically happens when you are featured in the media that you may NOT think about is that potential partners will see the media. Now what do I mean by this? Well let’s look at my business The Heart Bandits. After I was featured in New York Times, I had restaurants, jewelry stores, and many other vendors reaching out to me. They emailed me to say they saw my feature and they wanted to collaborate with me. Creating a partnership can not only boost your sales, but can get you in front of a whole new audience.

3. Other Media Outlets Will See The Media

Unless you have been featured in a lot of media, this may never even cross your mind. But when you are featured in major media, there is a high probability that other media outlets will see it. Again, let’s take my company as an example. After I was featured in Good Morning America, I was contacted by the Oprah Network, Time Magazine, and LA Times. They wanted to feature me as well!

All of these reasons are EXACTLY why I urge all of my students to try to get media when they launch their Proposal Planning businesses or services. Not only that, but I walk them through my PROVEN techniques on how to get featured. And believe me, they work.

Just ask my student Jasmine from Jasmine Rose Events who just emailed me that she is going to be featured in The Boston Globe and she JUST LAUNCHED!!!!

If you want to find out how starting a Proposal Planning business can transform your life, download my FREE guide here:

5 Reasons To Take Advantage Of The Quarantine & Level Up Your Wedding Business

I hear it all the time, “I want to start offering Proposal Planning services, but I just don’t have the time.” And believe me, I get it. I too am a very busy entrepreneur and under normal circumstances, would have had a hard time even finding time to post on Instagram, let alone launching a new service. But you and I have been given a gift during this quarantine, the gift of time. And what better way to use this time than to level up our business and do something that could earn an additional stream of revenue that can last for the life of your business. Here are 4 reasons that you need to take advantage of this downtime and expand on your wedding services:

1. Now Is The Perfect Time To Get Focused

Before you start offering a new service, you really need to get focused and figure out the best approach to adding the service to your wedding business. If you were right in the middle of wedding season, when would you have time to do this? Chances are, you wouldn’t. It would get put on your endless “to-do list” that gets longer every day, and may never ever take off. Use this time to get laser focused on adding Proposal Planning services to your existing brand because you will never get this moment back and never have this type of an opportunity again.

2. Opportunity To Take A Course

When your business is in full swing, do you really have time to take courses to expand on your knowledge and grow your business? I know I never do. So now that you have more free time, you can enroll in courses which will help you add a new service to your wedding business. Whether you sign up for Proposal Planning training or just a course on how to grow your Instagram account, the investment you make into your business right now will pay off in the long run.

3. You Have More Time To Launch

Launching any new service can take some time. You have to come up with a strategy, add the new service to your website, update all of your social media and more. If you were trying to do this during Wedding Season, it would take a LOT longer than it would take if you were to get started now. Even though you still have work to do and you still have marketing to manage for your Wedding business, you do have more time than you would normally have. So use this time to move closer to your goals. If you are craving growth and you want to diversify your income, it is the perfect time to add another service to your Wedding Planning. And I believe that perfect service is Proposal Planning.

4. You Have Time To Create Content

Another potentially time consuming aspect of launching a new service is creating the content to promote it. But during this situation, don’t you find that you have a little more time than you typically do? If so, it is the perfect time to start creating content for the new service that you are launching. Take this time to create content in advance and get it all scheduled. That way, when the quarantine lifts and you get back to your normal busy self, the content will already be in place and can start working for you!

5. More People Are Online

The top reason that you should launch a new service during the quarantine is because right now, more people are online than they ever will be again. Millions of people are quarantined and spending way more time online as a result. Which makes this a very unique opportunity to promote your new service to your target audience. All eyes will be on you as you announce your new service and start to target your new audience. If you target some really great keywords and hashtags, your visibility could go through the roof due to how many people are online these days.

This also gives you an opportunity to network with other professionals that can help you grow your new service. For example, if you are going to launch Proposal Planning services, you can use this time to reach out to other companies that you want to build relationships with. Chances are, business is slow for them right now too and they will welcome the opportunity to network with a new vendor.

If adding Proposal Planning to your Wedding Planning business intrigues you, then I encourage you to head over to  www.theheartbanditsacademy.com and grab one of our FREE DOWNLOADS.  In them, we discusses the Top 3 Reasons You Should Start Offering Proposal Planning NOW and 5 Reasons That Proposal Planning and Wedding Planning Is The “Perfect Marriage.”  This will help you find out if adding Proposal Planning to your Wedding Planning business could be right for you.  I hope to see you there!